The campaign, supported by the Francesco Olgiati Blood Donors Group (ODV), AVIS Comunale Roma UDR and the Franco e Maria Sensi Association, is a joint effort by AS Roma and Roma Capitale, in collaboration with the Presidency of the Capitoline Assembly. It aims to encourage people to perform a true act of solidarity and love on Valentine’s Day.
The event is scheduled for 14 February from 8:00 to 13:00 in the iconic setting of Piazza del Campidoglio.
This initiative follows those organised by the club in 2023 in Garbatella and Foro Italico, which saw hundreds of Roma supporters take part. It also symbolically renews the first Insieme alla Roma per donare la vita (together with Roma to give life) campaign, which AS Roma, under the Franco Sensi presidency, successfully carried out between 2005 and 2010.
The goal of the day is to increase blood donations, contributing to regional transfusion self-sufficiency, with a particular focus on supporting young patients suffering from oncological and haematological diseases.
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