AS Roma and New Era launch exclusive headwear collaboration

AS Roma and the world-renowned lifestyle brand New Era have announced a new multi-year collaboration, launching new core and seasonal styles throughout the season alongside a limited edition offering. 

Built on the support of fans worldwide, the new agreement brings together two historic brands with a combined two centuries of influencing the worlds of sport and lifestyle. Featuring classic designs and colourways, the latest collection represents a nod to the team’s dedicated fanbase.  

Anchoring the collaboration is the core collection consisting of New Era’s iconic 9FORTY curved visor, snapback 9FIFTY, and cuff Beanie in the team’s official carmine red and golden yellow livery with additional black styles with the contrasting full-colour team crest - all with the signature New Era flag logo on the left-hand side. Following the core offering, a seasonal collection will also drop throughout the year consisting of the same silhouettes but with an updated seasonal colour palette and archive team logos. Both the core and seasonal collections offer women’s and youth size offerings in select styles. 

Crowning the new agreement, an exclusive limited edition run of New Era’s most iconic headwear silhouette, the 59FIFTY, will be released for celebrating the core fans of the club

The new collection will be available to purchase from New Era online store, on store.asroma.com and in the outlets from August 8^th 2024 with further styles launching throughout the season.

Lina Souloukou, CEO at AS Roma, said: "For AS Roma it is a privilege and an honor to be one of the very few football clubs and among the most important sports teams in the world to which New Era has chosen to dedicate a collection. The dedication and detail with which the products have been designed fully reflect the fans' passion and love for the club".

Paul Gils, Vice President EMEA at New Era, said: “We are thrilled to partner with one of the world’s most iconic football clubs, AS Roma - a club built on the support of its committed supporters across the globe. The debut collection represents the club’s fanbase in true spirit with nods to chants, nicknames, and slogans – a fitting salute to its followers”.