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Stadio Giuseppe Piccolo
EN
"Fan in the box", an unprecedented initiative in Italian football, featured six
fans in the company of Giallorossi legend Vincent Candela taking on unusual and
thrilling challenges coinciding with a football match.
“What would you be willing to do to watch AS Roma?” By answering this simple question, six holders of $ASR Fan Tokens put their hats in the ring to be picked from over four hundred participants in the "Fan in the box" contest on the Socios.com platform for a VIP experience at the Stadio Olimpico for Rome v Udinese.
Yet this was just the start of the fun and games set up by Roma and their Official Partner.
After enjoying all the creature comforts of the Club 1927 hospitality area, the six invitees got the opportunity to meet Vincent Candela. They were able to exchange laughs, drinks, a few words about the game and some customary selfies before being accompanied to the Socios.com exclusive Stadio Olimpico suite, while being totally oblivious as to what they were about to experience.
The fans took their seats and while they were watching the Giallorossi warm-up, primed and excited about the start of the match, the curtains suddenly dropped, preventing the Token Holders from seeing the pitch.
Candela's voice then revealed the trickery, as he declared: “Welcome to the Giallorossi Escape Room!”
To get out, the six competitors had to overcome several obstacles. There were food challenges, such as eating an outrageous reinterpretation of the traditional amatriciana conceived following a vote by Roma fans on Socios.com on "Carbonara Day", unaware that it would be included as part of the Escape Room, to challenges which really tested the AS Roma knowledge of these fans.
Did they escape in time to catch AS Roma’s three goals in their victory over Udinese?
#BeMoreThanAFan is all about Socios.com's aim to make the Giallorossi supporters increasingly involved in the club's activities. The initiative involving the six Token Holders is a prime example of this. Thanks to the collaboration between AS Roma and their Official Fan Token Partner the fans were able to enjoy a once-in-a-lifetime experience, one which was unprecedented for a football match.
Download the Socios.com app and #BeMoreThanAFan: https://onelink.to/xwqcpt
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