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    AS Roma and Fendi strengthen their partnership in Japan


    A few months after the announcement of the historic partnership between AS Roma and the iconic Italian fashion label FENDI, the two Rome-based brands have chosen Japan

    Roma’s highly anticipated participation in the EuroJapan Cup has seen the team led by Josè Mourinho arrive in Tokyo on November 22, ready to face Nagoya Grampus at the Toyota Stadium on November 25.

    The Giallorossi will then play Yokohama F. Marinos in the second and final match of the tour at the Japan National Stadium on November 28.

    The world-famous fashion house will not only accompany the delegation throughout - as players and staff wear items from the official FENDI wardrobe provided to them for the current season - but will also open the doors to its boutique in Giynza, in the center of Tokyo, to the Giallorossi for a special event that promises to see the Roman roots of the two brands combine memorably with the contemporary charm the Japanese capital is famous for.

    FENDI has had a presence in Japan for over 50 years and AS Roma’s arrival in the country – where a number of additional activities are also planned - will further cement the union between the two iconic brands in an international context.