AYX join as Regional Betting Partner

As part of the new agreement, AYX branding will feature across Asian channels during the club’s home games, courtesy of the LED pitch-side displays.

In addition, with the aim of helping achieve their increasingly ambitious objectives in the Asian market, the agreement will also provide AYX with strategic tools such as use of the AS Roma brand for use in promotions on digital platforms and social media.

“It is a great pleasure to welcome AYX as our new partner,” said Giorgio Brambilla, AS Roma’s Commercial Director.

“This partnership is in line with the club's ambitions and I firmly believe it will also allow both brands to further develop their commercial strategy on an international level.

“Asia has always been of particular interest to Roma and AYX is the ideal partner to help us grow.”

AYX is recognised as one of the leading online gaming and entertainment platforms in the region.

Thanks to its continuously updated technology and use of the most reliable software and hardware, the AYX system is able to provide a sports entertainment offering that is driven by all the latest trends.

Steven Chang, AYX’s Chief Marketing Officer, added: “This partnership is of great significance for both brands, bringing together passionate Roma fans and millions of users of AYX.

“It is hugely positive for our brand to be associated with the AS Roma name, with all its history and significance, and I strongly believe this partnership marks an important step in our growth strategy.

“With AYX’s footprint in Asia growing all the time, this new partnership will open up new opportunities for strategic development and a mutual win-win, ushering in a new era for sports gaming and entertainment.”