Thanks to the online votes from fans that propelled the club to the final, AS Roma won the award for "Serie A Best Digital Content By a Club" with the "Fan In The Box" campaign. This initiative, which was carried out a few months ago, was unprecedented in Italian football.
With the support of the Socios.com platform, six fortunate fans who owned $ASR Fan Tokens took part in an escape room experience with Vincent Candela in a suite at the Stadio Olimpico. They faced a series of challenges and unusual obstacles to earn the right to attend the match that evening.
The video documenting this original experience allowed the club to receive the prestigious award.
This content is provided by a third party. Because of the choice you have made about cookies on our
website, the external site does not have permission to display here.
If you would like to see the content, please change your cookie choices using either of the buttons
shown.
The prize was presented by Fabio Capello to Michael Wandell, AS Roma Chief Commercial and Brand Officer, during the ceremony held on the distinctive Palm Jumeirah island in Dubai, in the presence of the most important figures in the international football world.
I confirm that I have read the privacy policy.
© 2018-2024 Soccer S.r.l. – EU VAT IT09305501000 - all rights reserved. The AS Roma names, logos and artwork are registered or unregistered trademarks of Soccer S.r.l. All other trademarks may be the property of their respective holders.