Recognised as one of the world’s best online entertainment platforms, 678.com’s strategic objective is to offer fans an innovative, technologically advanced service which ensures its products can be enjoyed in a safe, healthy way.
“This partnership means a great deal to both brands and brings together AS Roma’s passionate fans with the many users of 678.com,” commented 678.com Brand Manager, Jason Fong. “The club’s history and prestige are a positivity boost for our brand and I am sure this union will enhance our expansion strategy.”
The partnership means 678.com will enjoy visibility on Asian channels via the virtual pitchside LED hoardings during Roma’s home Serie A matches. In addition, 678.com will be able to use the AS Roma brand as a strategic asset for promoting its digital platforms and on social media.
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