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AWCBET.com will become the Club’s Official Regional Betting Partner and will work with the club in Asian countries to launch customised marketing campaigns.
AWCBET.com is a fully-licensed Asian online entertainment brand, offering wide-range of game features like sport betting, live dealers, slot games, pokers, sports games, lottery, multiplayer online games and other online casino games.
The partnership will be developed through multiple strategic tools in order to achieve important milestones together in the Asian market.
These include the use of AS Roma’s brand and images to promote the platform on digital and new media and other activities dedicated to all sports fans.
"We are proud to announce this partnership, the second agreement signed with a leading brand in Asia over the last few years,” said Francesco Calvo, Chief Revenue Officer at AS Roma.
"This is an agreement that confirms, once again, the club’s strategic development objectives - with a particular focus on important markets like Asia.”
Andrew Wong, Brand Director at AWCBET.com added: “We are delighted to announce our partnership with AS Roma.
“I believe this partnership will create a new journey as a premium brand for all of our fans, and it will be a great adventure for us.”
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